Destination Ann Arbor

Mission: To elevate the economic vitality and connecting our communities through the power of travel.

Destination Ann Arbor is a 501(c)6 not-for-profit organization that aims to enhance the economy of the Ann Arbor area, and Washtenaw County in general, through the promotion of the area as a destination for day and overnight visitors. We envision an unforgettable destination that celebrates curiosity and inspires discovery.

The Bureau works to accomplish this mission through the following objectives:

• Generate positive awareness of the Ann Arbor area as a destination of choice for travelers
• Stimulate interest and desire on the part of consumers to take action and visit
• Maximize the length and frequency of stays
• Increase the business volume of the area’s tourism business partners
• Proactively support development of additional tourism products
• Maintain a research base for the area’s tourism industry
• Create positive awareness, support, and participation in the Bureau and its marketing programs