Planning an On-Campus Earth Day Event

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Description

Overview: Learn about the relationship between food and the environment, focusing on the environmental benefits of a plant-based diet. Plan and execute an Earth Day event on campus that highlights the accessibility of plant-based foods, communicates environmental issues through the lens of our food system, and brings the campus community together.


Learning objectives: 

  • Deepen understanding of the environmental impacts of animal agriculture and the benefits of plant-based diets.

  • Strengthen event planning, communication, and outreach skills by coordinating with both campus stakeholders and external plant-based brands.

  • Learn to translate environmental and nutritional research into engaging, accessible messages for a public audience.

  • Develop creative marketing strategies that increase awareness and participation in sustainability-focused campus initiatives.

  • Practice collaboration and organizational skills for environmental advocacy and community engagement.

  • Reflect on the role of campus activism and education in driving systemic change toward sustainable food systems.


Stages:

  1. Investigation

    1. Research the connection between food and environment independently and with the support of Switch4Good materials and team.

  2. Preparation and Planning

    1. Brainstorm brands/products you would want to showcase.

    2. Draft and send outreach emails to a variety of plant-based food brands to acquire plant-based food and/or drinks for your event.

    3. Interact with on-campus faculty to find a location for your event.

    4. Research the information you want to highlight at the event.

    5. Brainstorm how/where to advertise your event.

  3. Action/Demonstration

    1. Prepare assets and communication materials for your event.

    2. Host the event!


Deliverables:

  • Brand outreach email template

  • Assets of choice (flyers, informational cards, recipes, etc.)

  • Written reflection of the project, including event summary with 5 images, meeting Switch4Good image guidelines.

Details

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