Opportunities From: Connect2Community

Volunteer: SEO Audit to Help Share Human Trafficking Resources

Help us spread awareness and resources about human trafficking.
The Michigan Abolitionist Project (MAP) website needs an audit
to help us improve our Search Engine Optimization (SEO)
What We Need: To help survivors, advocates, care providers, donors, volunteers, and other constituents more easily discover MAP's website: www.michiganabolitionistproject.org Analysis of the Michigan Abolitionist Project (MAP)'s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization Actionable steps to improve website’s performance in search engines via organic search What We Have: A functional website, which should make it easy for you to get started. We also have a knowledgeable marketing manager, and the ability to provide any other information you need. Project Outline: Meet to discuss target audience for engagement, and existing channels for website traffic Audit Site Content Assess on-site elements including URL structures, navigation, internal links, use of keywords and general copy Create list of every page in a spreadsheet with notes and recommendations for improvement Techical Audit Assess technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors Provide recommendations to improve search engine indexing Off-Site Link Audit Assess the presence and state of backlinks and anchor text Provide recommendations to improve domain and page authority The Right Volunteer Skills & Experience Knowledge of digital marketing best practices, search engine algorithms, and ranking strategies Experience with SEO Analysis strategies and tools like Google Analytics Understanding of web development technologies like HTML, CSS, and JavaScript Time Commitment Works remotely from anywhere 10 - 25 hours over 2 - 4 weeks About Vista Maria and MAP:

Vista Maria and MAP have joined forces in the fight against human trafficking. By combining two of Michigan’s leading human trafficking programs, we are better positioned to improve awareness, advocacy, and services to combat human trafficking. Vista Maria’s expertise has been in the area of innovative treatment and services for adolescent survivors, and MAP has been an influential advocate for survivor-focused legislation. Our partnership only strengthens our collective ability to raise awareness, improve training and broaden our advocacy within the anti-trafficking movement.

Community Partner: Vista Maria

Help us spread awareness and resources about human trafficking.
The Michigan Abolitionist Project (MAP) website needs an audit
to help us improve our Search Engine Optimization (SEO)
What We Need: To help survivors, advocates, care providers, donors, volunteers, and other constituents more easily discover MAP's website: www.michiganabolitionistproject.org Analysis of the Michigan Abolitionist Project (MAP)'s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization Actionable steps to improve website’s performance in search engines via organic search What We Have: A functional website, which should make it easy for you to get started. We also have a knowledgeable marketing manager, and the ability to provide any other information you need. Project Outline: Meet to discuss target audience for engagement, and existing channels for website traffic Audit Site Content Assess on-site elements including URL structures, navigation, internal links, use of keywords and general copy Create list of every page in a spreadsheet with notes and recommendations for improvement Techical Audit Assess technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors Provide recommendations to improve search engine indexing Off-Site Link Audit Assess the presence and state of backlinks and anchor text Provide recommendations to improve domain and page authority The Right Volunteer Skills & Experience Knowledge of digital marketing best practices, search engine algorithms, and ranking strategies Experience with SEO Analysis strategies and tools like Google Analytics Understanding of web development technologies like HTML, CSS, and JavaScript Time Commitment Works remotely from anywhere 10 - 25 hours over 2 - 4 weeks About Vista Maria and MAP:

Vista Maria and MAP have joined forces in the fight against human trafficking. By combining two of Michigan’s leading human trafficking programs, we are better positioned to improve awareness, advocacy, and services to combat human trafficking. Vista Maria’s expertise has been in the area of innovative treatment and services for adolescent survivors, and MAP has been an influential advocate for survivor-focused legislation. Our partnership only strengthens our collective ability to raise awareness, improve training and broaden our advocacy within the anti-trafficking movement.

Community Partner: Vista Maria

Opportunity Type: Volunteer

Date: Is Ongoing

Zip Code: 48127

Allow Groups: No