Switch4Good

We are an evidence-based nonprofit with a mission to wean the world off dairy. The human body is not designed to digest mother’s milk after infancy—let alone the milk of a different species. But that doesn’t stop Big Dairy selling us the lie that “Milk Does a Body Good.” We are here to set the record straight and tell the truth about health, wellness and food equity. We encourage people to live better and do more by thinking critically. We work with clinicians, athletes, social justice warriors, enlightened policy-makers, and progressive corporations to promote ethical lifestyles and widespread behavioral change related to how we eat.

Switch4Good uses education to empower people to move away from dairy. Our KiDS (Kids and Dairy Symptoms) program educates parents and healthcare providers on how dairy-free children can reach optimal nutrition. We use social media and digital marketing to counter misleading dairy industry claims about public health and the planet. We educate dozens of students each academic term through our service learning projects on the environmental and health impacts of dairy. We also push for more sustainable, just, and inclusive food policy through our Dietary Guidelines for Americans and FISCAL Act campaigns. Our Drop the Upcharge campaign pushed for better corporate policy, convincing Starbucks to stop charging more for plant-based milks.