Switch4Good

Switch4Good is a non-profit organization championing food equity and nutrition security for all communities. We are paving the way for a plant-rich food system to thrive, without all the inequities, biases, and inefficiencies of the current legacy situation. Starting with dairy, we train people, institutions, universities, and governments how to kick their unhealthy, addictive eating behaviors and discover the nourishing vitality of a plant-forward diet.

Switch4Good uses education to empower people to move away from dairy. Our KiDS (Kids and Dairy Symptoms) program educates parents and healthcare providers on how dairy-free children can reach optimal nutrition. We use social media and digital marketing to counter misleading dairy industry claims about public health and the planet. We educate dozens of students each academic term through our service learning projects on the environmental and health impacts of dairy. We also push for more sustainable, just, and inclusive food policy through our Dietary Guidelines for Americans and FISCAL Act campaigns. Our Drop the Upcharge campaign pushed for better corporate policy, convincing Starbucks to stop charging more for plant-based milks.